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A Curious Beast

A curious beast by nature, No Average Joe specialises in brand films, social content, and motion design, bringing a documentary-led approach to corporate and commercial storytelling… with the occasional long-form feature when we momentarily forget how much work they are.

That same curiosity has led us down some unexpected paths - designing art installations for animal welfare, curating retro gaming experiences to feed nostalgia, and even developing video games about rogue clients. Mmhmm… we’re proper barmy.

Founded in 2004, with roots in Singapore, some know us for our high-profile sports and gaming content, spanning industries, platforms, and continents, somehow finding ourselves working with icons like Michael Schumacher and Daigo Umehara along the way. But big names or not, we bring the same energy to all sorts of content.

Still indie. Still scrappy. Still the perpetual David among Goliaths.

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Meet the Team

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Joe Peter, Founder & MD

Joe is a seasoned Producer-Director whose work has taken him from the scorching Outback to the ancient streets of Varanasi, crafting award-winning documentaries, reality formats, and branded content for global platforms. His portfolio includes Discovery’s Revealed series, Nat Geo’s Monster Fish, and Capcom’s Street Fighter documentary, alongside award-winning commercials for Adidas and Audi. As Big Chief of No Average Joe, his insatiable need to create drives him to explore beyond film, venturing into animation and the occasional foray into game development.

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What We Do

We craft stories with creativity, technical expertise, and just the right amount of organised chaos, enhanced (not replaced) by AI. Whether it's a brand film, social content, or motion design, we make things that look good, sound good, and occasionally make people feel things.

Pre-Production
Making Plans (That Will Change Anyway)

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Production
Lights, Camera, Mild Panic

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Post-Production
Where the Magic Happens
(And Reviews Are Endless)

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Research, scripting, storyboarding, location scouting… We assemble a crack team, wrangle talent, & keep expectations vaguely aligned. Miracles, basically.

With cameras rolling, we adapt, problem-solve, & chase the perfect shot. We also deliver high-quality livestreaming & lofi virtual production - a smarter, more cost-effective alternative to overpriced, overhyped setups.

Raw footage becomes something worth watching with expert editing, motion design, soundscapes, & strategic AI integration. We make your story sing - or at the very least, not make your eyeballs bleed.

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Our Clients

©2025 All Rights Reserved by No Average Joe Pte Ltd • Brand Films, Social Content , Motion Design

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