Work
Our strong documentary background and keen sense of design combine to deliver content that engages and inspires, through motion and stills.
No Average Joe
Coming Up for Air
Reel
Red Bull
Sasha Christian
Profile Clip
Lyke
Puma x Mercedes GP
Racing will never look the same
Advertising
Red Bull Ride My Wave
O$P$
PC
Action: Platformer
Nike
Risk Everything
Advertising
Lend a Hand
India On The Run
Travel
The Tippling Club
Fatal Victory
Tabletop
Strategy
Standard Chartered Marathon
Johnnie Walker - Project Black Inspiration
Red Bull
City State Breakers
Documentary
Jackson Galaxy at TCOC
Red Bull Kimi Raikkonen
Red Bull
Fox Hill Supercross
Event Story Clip
Extreme Sailing
Red Bull
Street Style
Profile Clip
Discovery Channel Magazine
Rickshaw Run
Editorial
Red Bull BC One
RISIS
Penguin Brawl
PC
Action
Blueprint
Red Bull
Tibetan Nomads
Profile Clip
Bayer
O$P$: 10th Anniversary
Mobile
Action: Platformer
GameStart
Canon
SBTG
Vignette
Red Bull Speed Street
Canvass Yoga
WTA Finals
Limited Edt
Radikal Forze
OTOT
PC & Consoles
Action: Versus
UCI World Cup
Big Chief: Retro Misadventure
Mobile
Action: Platformer
FHM
RISIS Orchid Slider
Red Bull Guy Tanaka
MaxiNutrition
New Body Challenge
Lifestyle
SMRT
RISIS F1 Trophy
Canon
Bobbi's Pole Studio
Lifestyle
The After Dark Facility
The Last Extinction
PC
Action: Survival
Pantene
Red Bull
Danny Ricciardo Showrun
Event Story Clip
Red Bull Chef Andre
Nike
The Chance
Vignette
Sensodyne True White
Driven
A New Life
PC
RPG
Red Bull
Flugtag
Highlights Programme
Vanda Sports Group
Jive Talkin'
SAXO Capital Markets
Beat the Pro Challenge
Vignette
NIKE Women
StarHub
Social Hub
Promo
Scott's #Momazing
Furry Friends
Refugee Life
PC
Resource Management
Canon PhotoMarathon
Furla
Room To Breathe
NTUC Income
Sole Superior
Landscapes
A Cheesy Tail
Mobile
Resource Management
People
Joe Peter
Managing Director + EP@ Big ChiefAs an experienced Producer-Director, Joe has plied his trade in the far reaches of the world, from celestial Varanasi, the centre of Hinduism in India, to the searing Australian Outback. He has worked on a myriad of productions, including documentaries and reality-formats for broadcast television, along with corporate, commercial and web-based content.
With two wins at the Asian Television Awards and a further seven nominations, some of his most notable works include Red Bull's "City State Breakers", Discovery Channel's mammoth "Revealed" series, National Geographic Channel's "Monster Fish", as well as other factual entertainment content for international networks.
More recently, Joe has been developing a variety of commercial productions for global brands including Johnnie Walker, Furla and Canon among others. He also finds immense joy working with community outreach programmes and NGOs such as, Frank Water, Girl Guides and the Special Olympics.
Partners
Accolades
2016
Online Short Production - WINNER
Production: Red Bull: Chasing Street Dreams
2015
Best Cinematography - WINNER
Production: Fox Hill Supercross
Best Cinematography - Nominee
Production: LYKE
Best Direction - Nominee
Production: Risis Brand Story
2013
Best Editing - Nominee
Production: City State Breakers
Networks: Red Bull TV & StarHub SuperSports
2019
Best Branded Content - WINNER
Production: Queensway : Home of Football
Networks: Weston Singapore
Best Branded Marketing Content - Nominee
Production: DS 7 Crossback: DS With Passion
Networks: Division Communications Pte Ltd & DS @DSAutomobilesSG
2013
Best Editing - Nominee
Production: City State Breakers
Networks: Red Bull TV & StarHub SuperSports
2009
Best Reality Programme - WINNER
Production: Revealed - Chinese New Year
Network: Discovery Channel
Production Company: IFA Films Pte Ltd
Supervising Producer: Joe Peter
Best Achievement in HD - Nominee
Production: Revealed - Diwali
Network: Discovery Channel
Production Company: IFA Films Pte Ltd
Associate Producer & 3rd Camera: Joe Peter
Best Cinematography - Nominee
Production: Revealed - Diwali
Network: Discovery Channel
Production Company: IFA Films Pte Ltd
Associate Producer & 3rd Camera: Joe Peter
Best Natural History Programme - Nominee
Production: MegaFish (now Monster Fish)
Network: National Geographic Channel
Production Company: IFA Films Pte Ltd
Associate Producer: Joe Peter
2008
Best Editing - Nominee
Production: Tales of the Mekong
Network: Animal Planet
Production Company: IFA Films Pte Ltd
Associate Producer: Joe Peter
Best Cinematography - HIGHLY COMMENDED
Production: Revealed - The Hajj
Network: Discovery Channel
Production Company: IFA Films Pte Ltd
Associate Producer: Joe Peter
Best Direction - Nominee
Production: Revealed - The Hajj
Network: Discovery Channel
Production Company: IFA Films Pte Ltd
Associate Producer: Joe Peter
Asia-Pacific • 2018
Best Video Game - NATIONAL WINNER, Singapore
Game: O$P$ (Owe Money Pay Money) - PC
Singapore • 2006
Silver Screen - Finalist
Production: The Window
Writer-Producer: Joe Peter
Busan, South Korea • 2020
Official Selection
Game: O$P$ (Owe Money Pay Money) - Mobile
Bronze - Award for Innovation in the Use of Video • 2016
Campaign: Everything is Awesome at LEGOLAND Malaysia
Production: No Average Joe Pte Ltd
Agency: The Hoffman Agency Asia Pacific Pte Ltd
Client: LEGOLAND Malaysia
Gold in 4 Categories • 2016
Campaign: A Drive Back In Time
Production: No Average Joe Pte Ltd
Agency: Publicis Singapore
Client: Audi Singapore
Gold
Campaign: A Drive Back In Time
Production: No Average Joe Pte Ltd
Agency: Publicis Singapore
Client: Audi Singapore
Gold in 4 Categories
Campaign: A Drive Back In Time
Production: No Average Joe Pte Ltd
Agency: Publicis Singapore
Client: Audi Singapore
Singapore • 2008
Official Selection
Production: Heartware
Writer-Director-VO: Joe Peter
London, UK • 2006/07
Official Selection
Production: Heartware
Writer-Director-VO: Joe Peter
Alaska, USA • 2006
Super Shorts - Finalist
Production: Heartware
Writer-Director-VO: Joe Peter
St Petersburg, Russia • 2020
Semi-Finalist
Production: A Tale of Two Kitties
London, UK • 2008
Official Selection
Production: The Lonely Adventure of George the Soundman
Producer: Joe Peter
Singapore's Outstanding Enterprise
SME 150-2015
Company: No Average Joe Pte Ltd
