As an experienced Producer-Director, Joe has plied his trade in the far reaches of the world; from the searing heat of the Australian Outback, to the ancient city of Varanasi, the centre of Hinduism. His work spans a myriad of documentaries and reality-formats for various broadcast platforms, as well as a flurry of web content.
Some of Joe's more notable creations include the iconic "Street Fighter 30th Anniversary Documentary" for Capcom, the Animal Planet feature "Tales of the Mekong", Discovery Channel's epic "Revealed" franchise, and "Monster Fish" on Nat Geo TV. He has also had a hand in crafting award-winning commercials for the likes of Adidas and Audi, while brands such as Red Bull owe their successful regional launches in part to the films Joe has produced for them.
Fondly known as 'Big Chief' of the eponymous No Average Joe (NAJ), he makes a habit of learning and attempting new things. This has resulted in NAJ's now fast expanding line of casual video games and 2D animated shorts, some that have garnered the odd accolade or two.